Overview

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

What You’ll Do

We are currently seeking an Associate Marketing Manager, who will play a key role in the development and execution of marketing strategy and tactics for the Team.Shop and DeMarini brands with increasing responsibility. The Marketing team acts as the hub for all aspects of the Go-to-Market marketing mix including campaign development with agency partners, creation of a Marketing Toolbox for internal and external stakeholders, demand generation as well as consumer engagement in all touchpoints including social, email, campaign development and execution, events, partnerships, grassroots, direct-to-consumer (D2C) and dealer support.

Specific responsibilities include, but are not limited to:

• Contribute to the development of the long-term strategy for the brands/platform, including brand objectives, integrated marketing plans and budgets for Team.Shop and DeMarini.
• Develop campaigns to live on Team.Shop, DeMarini and owned channels as well as those of retail and industry partners.
• Generate consumer marketing plans by leveraging data and consumer insights to efficiently address business opportunities and drive toward KPIs.
• Partner with agencies and cross-functional partners in E-Commerce, Product, Commercial and Sales to execute brand initiatives that drive business results.
• Plan photo shoots and curate best-in-class content with partners to fuel marketing needs. Leverage partnerships with professional Advisory Staff as well as collegiate and top travel teams.
• Contribute to the organic and paid social media strategies with a key focus on Instagram and Tik Tok. Understand role of display and incorporate appropriately into campaigns from top of funnel to remarketing.
• Fuel the growth of email marketing efforts through calendar ownership, content curation and working with cross-team experts for the Team.Shop and DeMarini brands.
• Support the Team.Shop platform as a direct channel to teams and organizations with marketing assets for EvoShield uniforms and apparel, as well as hard goods for DeMarini, EvoShield, Louisville Slugger and Wilson.
• Be an advocate for the ballplayer at all times. Communicate the needs of the baseball & softball player in core team planning sessions. Be an expert on the competitive landscape, as well.
• Plan, attend and recap key events and programs to ensure they met the objective, were executed on-brand and reached the core target.

What We’re Looking For

This role requires a Bachelor’s Degree in Business, Marketing, Sports Management, Communications, or related field.  We are seeking candidates with a minimum of 3 years of experience working for an agency or brand. Experience with baseball and/or softball as well as exposure to travel sports is strongly desirable.

Other qualifications include:

• Consumer Mindset – ability to create and execute consumer facing marketing strategies against insights, business opportunities and trends in the marketplace.
• Self-Motivated – take initiative & ownership while continuously looking for ways to improve.
• Organized – Excellent organizational skills with strong attention to detail. Proven ability to effectively manage multiple projects in a fast paced, dynamic environment.
• Great Teammate – build effective working relationships throughout the organization; work autonomously and as a member of numerous teams; is dependable and trustworthy.
• Strong Communicator – communicate verbally and in writing with team members horizontally and vertically; able to share ideas, problems and solution and receive feedback.
• Digital and Social Media experience a must.
• Active listener and learner.
• An understanding of the full Microsoft suite, especially PowerPoint and Excel, are necessary.
• Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs.

What We’ll Provide

We offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:

• Hybrid working model
• Paid time off for employees
• Education reimbursement
• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team-building outings
• Summer hours
• On-site health club
• Discounts on Wilson and Amer Sports products

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.