ABOUT THE ROLE

OUP is a mission led organization delivering excellence in education around the globe through publishing. The Associate Marketing Manager, Digital Products is part of a small team within our larger Higher Education team. Working collaboratively, the role handles creation of different marketing assets including emails, text messages, and multimedia assets such as videos for trainings and webinars. The Associate Marketing Manager, Digital Products also includes brainstorming with members of the team and additional colleagues across the business. This role is perfect for someone with a writing background, knowledge of various audiences, is comfortable with technology, able to work in a fast paced environment, collaborative, and someone who has a curious mind and is comfortable asking questions. This role can be hybrid out of our Cary, NC or New York, NY offices or remote in the United States.

PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS
• Creates and delivers onboarding and product training guidance through written and video materials, webinars and FDOC support in order to drive usage and adoption of digital products and programs.
• Creates and delivers marketing campaigns that drive usage at a digital product, program and institutional level in in order to drive usage and adoption of digital products and programs.
• Collaborate with key Product teams on marketing launch plans of courseware products in order to support the growth of digital usage and revenue.
• Analyses and shares data with key stakeholders in order that any targets not being met are identified and remedial action is planned.
• Manages digital product websites and platforms as destination sites for both instructors and students, regularly measures engagement in order that targets are met.
• Develops and implements customer engagement programs in order to create value and loyalty amongst customers and feedback on digital course solutions.
• Develops the use of testimonials and case studies in order to provide use cases to enhance sales activity.

ABOUT YOU

• Relevant work experience in marketing, communications, or publishing environments, ideally within the education space, EdTech, or SaaS companies
• Understanding of key trends across the Higher Education landscape, digital solutions for the classroom, and core challenges for university instructors
• Bachelor’s degree or equivalent experience
• Preferred tech experience:
  • Adobe Creative Suite
  • Video editing software
  • Content Management System
  • Salesforce and Marketing Cloud or other CRM and marketing automation platform
• Excellent communication and interpersonal skills
• Creative and not afraid to take chances or offer ideas while also continually pursuing more knowledge and staying up with the latest marketing industry trends and research
• Intense attention to detail and sharp writing and/or storytelling skills
• Collaborative and teamwork-oriented while being able to balance independence in a remote/hybrid work environment
• Ability to take initiative and balance workload while coordinating projects across teams and departments
• Proven ability to establish collaborative partnerships with internal stakeholders
• High degree of literacy and presentation skills

BENEFITS  

We care about work/life balance at OUP. We offer 15 days of vacation time that rises with service, 8 sick days, plus floating holidays, personal days, company holidays, and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies. 

We care for you and your dependents by offering health, dental, and vision insurance plans to our full-time employees. Each plan has multiple levels of coverage to fit your needs and has a high level of contribution made by OUP. In addition, we offer Employee Assistant Programs for all full-time employees, regardless of whether you elect in health insurance. We also offer life insurance and disability insurance. 

We help make your money go further by providing a non-elective contribution on your behalf to your retirement plan of 7% of your salary and a matching contribution to the retirement plan of 50% on the first 6% of employee contributions on based earnings.

Position Location: This role can be hybrid, based out of Cary, NC (2 times a week in office) or New York City, NY. The role can also be remote in the United States.

GJC Level: I4 (for internal purposes only) 

Salary: $39,900-$57,000 dependent on skills and experience

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities