Brand Activation Executive
Arsenal
The Role
We are looking for a Brand Activation Executive join the brand and marketing team. The position is fast-paced and dynamic, playing a vital role in concepting and executing brand-led campaigns, and amplifying the club’s brand voice globally through everything we do.
This exciting role will focus on key club and cultural moments alongside brand-led commercial campaigns and activations. It will further focus on Arsenal women’s marketing strategy and activation, player image rights delivery and our talent & creator approach, aligning closely with all stakeholders involved.
Who we are
We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.
Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).
Your day-to-day
- Supporting the team on the brand seasonal marketing plan to build the Arsenal brand.
- Working to ensure all brand and marketing serves the club’s local & global supporter base.
- Working closely with key club stakeholders across brand-led projects and elevated club moments.
- Responsible for the smooth running of projects, taking ownership and initiative across administrative elements.
- Leading and supporting on key women’s projects across the commercial department from a brand perspective.
- Supporting with the delivery of our image rights player plans including positioning and activation.
- Support on the development of our cultural and creator marketing strategy.
- Lead on the delivery of our cultural and creator strategy including talent relationship management, product seeding & matchday influencer admin and hosting.
- Be an internal & external ambassador for the club, with a deep understanding of our club purpose, values and mindset and how this is applied to the work we do day-to-day.
- Playing a vital role in the delivery of our women’s specifical annual plans.
- Developing a strong working relationship with key stakeholders and business functions, ensuring the wider business know what the brand team do day-to-day and how we can support them.
What we are looking for
- Established experience within a fast moving, consumer-led brand.
- Deep rooted experience in stakeholder management across an organisation.
- Established experience within a fast moving, consumer-led organisations with clear brand direction.
- Proven ability to support team through internal protocols & processes.
- Demonstrable experience of successful agency and/or internal creative process management.
- Strong experience of presentation building and project reporting and analysis.
- Creative and innovation minded, always seeking to improve and add value.
- A pro-active approach with excellent organisational skills and strong team ethic.
- Drive and passion to continue the commercial growth of Arsenal Football Club.
- Considered approach to projects with rational decision making born from insights & brand framework.
- Knowledge and understanding of how a brand delivers progressive work, with diversity and inclusion at its core.
Why choose us
At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:
- An exciting reward and recognition scheme
- Generous holiday allowance which increases with your length of service
- Great internal learning and development programmes
- A flexible hybrid working model
- Priority access to apply for match tickets
- A competitive health and wellbeing benefits package
- A leading Employee Assistance Programme
- Great discounts with some of our Partners
Arsenal for Everyone
Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.
Disability Confident Leader
We are a Disability Confident Leader. We actively welcome applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.
If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, we will offer you an interview if you meet the minimum criteria for a role. Please choose the option of a guaranteed interview on your application form. The information you share with us about your health or disability will not be used in recruitment decisions.