At Manchester United our aim is to Win the United Way – and the quality of our behind-the scenes team sets us apart from the competition.

Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays. Sounding good so far?

The Purpose:

Based in the newly created Digital Products & Experiences team, reporting to the Head of Consumer Marketing, the role will work alongside a team of world class digital marketers to evolve how the club attracts and engages our 1.1 billion fans globally in our breadth of industry leading digital products and experiences.

The role  will support in the execution of digital marketing initiatives that create value for both the club and our fans. Working alongside a talented team, this role will drive growth of our existing digital experiences and launch as-yet-unannounced products that will enable the club to accelerate its position as the leading direct-to-fan brand in sports entertainment.

A once-in-a-lifetime opportunity for an individual who is  eager to learn and grow in a constantly evolving and rewarding environment.
The Role:

Digital Campaign Marketing

• Support the Head of Consumer Marketing and wider Consumer Marketing team with the creation and delivery of digital marketing plans that support departmental direct-to-fan objectives.
• Ensure flawless delivery of campaign materials through all relevant consumer touchpoints, while also optimizing in-flight campaigns based on data and ongoing learnings.
• Collaborate with internal teams to turn ideas into reality, playing an active role with product owners in defining propositions and go-to-market plans across new and existing digital products and experiences.
• Be an expert in the latest in digital marketing technology and trends, making proposals for how Manchester United can leverage new and emerging initiatives to bring fans closer to the club.
• Clearly present plans and specific ideas to a wide range of collaborators across the club, pulling in a breath of expertise and perspectives to both gain support and optimize plans.  
• Contribute to monthly and quarterly executive marketing reviews, sharing insights and data on digital campaign performance.

Audience Development and Insights

• Develop a deep and ever-evolving understanding of our audience, leveraging data and insight every day to shape industry leading digital marketing campaigns.
• Leverage our customer data platform to help define and more effectively target priority audiences, creating bespoke communications and offers for various fan cohorts.
• Turn data insights into actionable plans that can be effectively and persuasively communicated to colleagues who do not have data-orientated backgrounds.
• Digest fan insight across geographical regions to build an understanding of how to accelerate growth in both mature and developing markets.

Storytelling and Content

• Partner with internal brand, content and comms teams through crafting briefs that enable creative and digital activations that are the envy of world football.
• Craft clear and compelling messaging frameworks to be leveraged across all consumer touch points that drive desire for our digital products and experiences.
• Stay up to date with the latest trends across social media, sports, entertainment and culture, and factor in innovative ideas across Manchester United’s campaign and content output.
• Create succinct, persuasive and audience-centric presentations that inspire and motivate colleagues to execute campaigns through their owned functional areas.

People and Team:

• Bring a high level of energy to your work and the club every day, with a proactive and collaborative approach to new tasks and challenges.
• Take the initiative to identify opportunities to improve both products and working processes, being a vocal contributor in a brilliant team of talented consumer marketers.
• Contribute to a centre of excellence that is agile and adaptive to our audiences and business needs in a fast-paced and evolving sports and entertainment industry. 
• Ideal  for dynamic digital enthusiast with an understanding of modern fan culture
   

The Person:

• Previous experience of directly leading or supporting digital marketing campaigns that delivered tangible brand or business impact.
• Data literate, with proven ability to leverage insight and analytics to shape recommendations for product development and/or digital marketing campaigns.
• Highly resourceful with a willingness to experiment, learn and constantly adapt to land on industry leading solutions.
• A wiling collaborator with excellent interpersonal skills that can create powerful working relationships.
• An appreciation of the unique cultural and consumer landscapes across geographical regions where the club has a significant following.
• Can gain the confidence and trust of others through honesty, integrity, and authenticity.

Application Information:
If you would like to join the team and be part of our mission, to win the United way, please submit your application by Tuesday 02nd January 2024

Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible. 

We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.

Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics. Manchester United Football Club are proud to be a signatory of the Armed Forces Covenant, supporting the armed forces community to transition into careers outside of the armed forces.
Manchester United is committed to working with and providing reasonable adjustments for applicants and employees. If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles. Your personal data will be processed on MU’s behalf by Morson.