Director, Basketball Social Media

BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

SUMMARY

BSE Global (“BSE”) is a complex sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

Director, Basketball Social Media will be responsible for leading strategy, channel management, and reporting across Nets and Liberty social media channels. This role will work collaboratively with the Content team and across the business to develop social media content that cultivates growth and engagement. The ideal candidate will have a deep understanding of how people consume social content, an eye for detail, and stay up to date on cultural and industry trends.

WHAT YOU WILL DO:

• Lead conceptualisation, content development, and planning for the Nets and Liberty social media accounts
• Develop organic social media channel strategies in conjunction with Content leadership and Social Media teams
• Be responsible for coverage of Nets and Liberty games and other team events, ensuring quality and consistency of content across accounts
• Curate, prioritize, and produce content that is consistent with team and brand messaging
• Catalyze ideation and planning around daily social content, priority content initiatives, and tentpole campaigns
• Closely collaborate with the Content production team to optimize distribution across channels
• Support the development of content franchises and other social assets for partners & prospects
• Assist with influencer content strategy and production
• Prepare reporting documents for clients that demonstrate strategy, execution, and achievement of social media goals
• Identify performance trends, process improvements, and takeaways to share across Nets and Liberty
• Stay on top of social media trends and integrate new opportunities for the Nets and Liberty social presence

WHO YOU ARE:

• 7+ years experience in social media role preferred
• Deep understanding of current and emerging social media platforms and trends
• Strong visual eye with regard to the production and curation of social media content (photography, video, graphics)
• Experience with social media measurement tools
• Experience in Adobe Creative Suite
• Knowledge of the NBA, WNBA, and basketball culture is beneficial
• Sports, media, or entertainment validated experience is beneficial
• Outstanding attention to detail and organization skills
• Excellent communication skills, both oral and written
• Ability to work well on a team and independently

TRAVEL REQUIREMENTS:

May be required to travel on occasions; trips may require air travel and/or overnight stay for one or more nights.

SALARY RANGE:

$120,000-$150,000

WORK ENVIRONMENT:

Works primarily in an office environment but upon request will be encouraged to attend games and other events on evenings, weekends and holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.