Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The Director North America Commercial Marketing will act as the leader of the NA Commercial Marketing team inclusive of DTC and Wholesale for the US and Canada. This role acts as the voice of the consumer, translates global strategy into regional brand activation, and leads coordinated marketing planning for these channels. This role will be responsible for the regional commercial marketing plans and strong Go-To-Market activation to deliver key brand metrics and growth plans.

This leader should be able to successfully lead within a sophisticated matrix organization and have critical influence over coordinated planning and collaborates closely with NA sales (DTC & Wholesale), merchandising, finance, creative and other cross-functional teams. Reports to VP, NA Marketing and responsible for managing a team of 20+ people.

MAJOR ACCOUNTABILITIES:

• Lead & develop high-performing team of 20+ Marketers. Develop key skills and capabilities within the team and foster career development.
• Develop a Regional Commercial Marketing strategy. Translate Global objectives into strategic omnichannel programs to enhance customer acquisition and retention to achieve set KPI’s
• Build annual and seasonal marketing plans for DTC and Wholesale that deliver both on brand and business goals, working closely with various cross-functional teams.
• Align with regional and global merchandising on key product initiatives.
• Build strong internal and external relationships with Key Wholesale accounts and internal cross functional teams
• Develop collaborative communication across all groups to drive alignment and seek inputs to develop briefs and improve program efficacy.
•  Guides sell-in and sell-through strategy for DTC and Wholesale channels to drive sales results.
•  Oversee Commercial Marketing budgeting strategy and process; setting spend allocation across the year and regional priorities.
•  Measure and report on campaign performance to identify trends, insights and optimalization opportunities.
•  Accountable for annual planning, implementation and reporting on Marketing investments.

REQUIREMENTS FOR SUCCESS:

• Bachelor’s Degree and 20+ years of dynamic marketing experience (leading marketing teams, sophisticated brand/distribution environments, Wholesale or Footwear industry experience)
•  Results oriented, analytical, organized, communicative.
•  Experience influencing and getting results in a highly matrixed environment. Excellent leadership and interpersonal skills.
•  Ability to effectively communicate at all levels of organization.
• Computer skills required including Microsoft Office and proficiency in internal platforms.
• Approximately 20% Travel required.

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.