To apply, please send resume and cover letter to careers@crownaffair.com
We are seeking a passionate and innovative Director of Brand Marketing to join our team at Crown Affair.
This role is pivotal in shaping our brand strategy, driving brand recognition, and leading marketing efforts
that resonate with our community and bring our brand narrative to life. In addition, the Director will oversee
PR, social and influencer, as well as brand activations to strengthen our brand presence and expand our
brand awareness. This role reports directly to our VP of Sales and Marketing and works most closely with
our Creative Director, Digital Director, and Product Director.
Key Responsibilities—
Brand Strategy
● Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with Crown
Affair’s mission and values. Continuously refine and evolve the brand’s identity, voice, and
messaging.
● Brand Messaging: Craft and maintain the brand’s messaging framework. Ensure consistent, clear,
and compelling messaging across all communication channels and touchpoints.
● Brand Identity: Define and maintain a cohesive brand identity, ensuring it reflects our core values
and resonates with hair enthusiasts worldwide.
● Brand Guardian: Ensure the brand’s integrity and consistency in all external and internal
communications. Uphold brand guidelines and act as the brand’s guardian.
Campaign Management
● Marketing Campaigns: Lead the planning, execution, and assessment of integrated marketing
campaigns designed to highlight our product and brand’s point of difference and boost brand
awareness, engagement, and customer loyalty.
● Content Development: Collaborate closely with creative teams to develop compelling content that
resonates with our target audience. Ensure consistency in messaging and design across all brand
materials.
● Digital Marketing: Work in tandem with the digital marketing team to integrate brand marketing
efforts into digital campaigns, social media strategies, and email marketing initiatives.
● Retail Marketing: Develop and execute retail marketing strategies to drive foot traffic, sales, and
brand visibility in brick-and-mortar stores. Collaborate with retail partners on co-marketing
initiatives and promotions.
Brand Marketing
● PR: Develop and implement a strategic PR plan to enhance Crown Affair’s media presence,
manage media relationships, and secure press coverage.

● Social: Execute compelling social media campaigns that drive brand awareness and reach as well
as key product sales
● Influencer: Build and nurture relationships with key influencers in the beauty and haircare space to
amplify our brand message and reach a broader audience.
● Collaborations and Partnerships: Identify and manage strategic collaborations and partnerships to
enhance brand visibility and credibility within the haircare community.
● Brand Activations: Conceptualize and execute creative brand activations and events that engage
customers, create buzz, and reinforce our brand positioning.
Team, Analytics, and Reporting
● Budget Management: Effectively manage the brand marketing budget, allocating resources to
initiatives that yield the best results and align with strategic goals.
● Performance Analytics: Define and track key performance indicators (KPIs) to measure the success
of brand marketing efforts. Regularly report on progress to senior leadership.
● Team Leadership: Mentor and manage a team of talented brand and marketing professionals,
fostering a collaborative and innovative work environment.
● Data Analysis: Utilize data analytics and market research to evaluate the effectiveness of
marketing initiatives and make data-driven decisions.
Qualifications—

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Proven experience (7+ years) in brand management and brand marketing, preferably within the
  beauty or haircare industry.
• Strong expertise in digital marketing, social media, and content creation.
• Experience with Sephora or other similar retailers preferred.
• Exceptional leadership and team management skills.
• Strong strategic thinking and analytical skills.
• Analytical mindset with the ability to leverage data for strategic decisions.
• Outstanding communication and interpersonal abilities.
• Creative mindset and the ability to think outside the box.
• Results-oriented with a focus on ROI.
• Track record of successful brand activations and event management.
• Strong network and connections within the beauty and lifestyle industry.
  Crown Affair is an equal opportunity employer, and we encourage applications from candidates of diverse
  backgrounds and experiences.
  About Crown Affair—
  Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with
  their hair through accessible luxury products, guidance, and community. We believe that loving your hair
  starts with understanding how to care for it. Each product we make is developed to work together with any
  (or all) of our other products, so that together they form more than a routine: it’s a ritual. We’ve partnered
  with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll
  love using each and every day.

About The Founder—
Dianna Cohen started her career at digital content platform, Into The Gloss, in 2012. She was part of the
founding team of e-commerce mobile app, Spring, where she launched and managed their marketing
channels from pre-launch through year two. From there, she worked closely with former Jimmy Choo
founder, Tamara Mellon, to relaunch her namesake brand as a direct-to- consumer, luxury company. After
launching Tamara Mellon in 2016, Dianna joined travel company, Away, as Head of Partnerships until she

left to start Levitate at the end of 2017. Under Levitate, Dianna has worked with a number of direct-to-
consumer brands including, Harry’s / Flamingo, Outdoor Voices, Yumi, Buck Mason, The Wing, and more.

Dianna is part of Forbes’ 30 Under 30 for the Class of 2019.