Your Role 

We’re looking for a visionary omnichannel expert marketer to scale Origin in our mission of increasing access to pelvic floor physical therapy across the country. In the last year, we’ve grown from 3 to 20 clinics and expanded nationwide with virtual care; and we’re just getting started.

We have begun the momentum it will take to bring Origin into the mainstream through virtual, in person, and a combination of the two, our Marketing Director will capitalize on that momentum and bring into the conversations folks are having with friends, doctors, family and each other.  You will be responsible for owning patient acquisition in both existing and new markets as we take pelvic floor and whole body physical therapy from niche to norm. You will report to our Head of Growth and work cross-functionally, guiding and supporting both strategy and execution.  This is a hands-on role with the opportunity to build the team from the ground up. 

We value ownership, taking big swings, and integrity in our relentless pursuit to make pelvic floor physical therapy the standard of care across the country. 

What you’ll be accountable for

• Patient Acquisition & Retention: You will steer our patient acquisition, retention, and revenue growth strategies. You’ll manage budget and spend across channels and be responsible for hitting our ambitious growth goals for our local clinics and our virtual care nationwide. You’ll manage our internal teams and external agencies and freelancers to drive DTC and B2B2C growth through referring providers.
• Market expansion & scale: Build roadmaps for entering and launching new regions developing a timeline and strategy to scale. Work closely with cross-functional teams to develop and implement marketing plans for opening new physical locations. You will own brand penetration in the market and new patient growth. As we scale, you will lead patient insights to identify market opportunities, refine target audiences, and shape GTM strategies.
• New business exploration: You will analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies and product positioning to inform the product roadmap and validate product concepts. As we scale this could look like exploring and defining, new business models, additional service lines or revenue streams, different payment structures, etc.
• The patient experience: Marketing sets the bar for the patient journey from A to Z. Work to think through how the brand and patient journey can be holistic at each stage and collaborate with Product, Clinical, Operations and Billing to get experiences aligned. You will be held accountable for patient engagement across the journey through website engagement, email/SMS open rate and engagement, 
• Brand awareness:  Own the performance of our channels, assets, and design processes that drive brand awareness and brand sentiment for both patients and providers.

Requirements

Must Haves

• 10+ years of Marketing with experience in health tech and D2C services space. 
• Experience managing external agency relationships
• A strong track record of both local and national marketing experience with demonstrated success in scaling businesses with multiple locations will set you apart
• Strong understanding of customer journey optimization and lifecycle management
• Deep experience across digital advertising, content marketing, social media, email marketing, SEO/SEM, influencer and event marketing
• Experience leading and mentoring high-performing teams, fostering a culture of collaboration, innovation, and accountability
• Technical Skills: proficiency with web analytics tools (Amplitude, Google Analytics), deep channel experience across organic/paid (Meta, TikTok, and Google), website optimization (webflow, Instapage, etc), proficiency with CRM platforms (Iterable)

Next Level

• Experience marketing to providers or healthcare professionals 
• A background in healthcare, women’s health and/or virtual care delivery strongly preferred

Salary Description

$111,000 to $170,000