DIRECTOR, SOCIAL DATA ANALYTICS
Ogilvy
About Ogilvy
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
About the Role
Ogilvy Social Practice is searching for the Director of Social Data Analytics. The Director will be a leader within the industry acting as a driver of innovation & dynamic change within the department and across the verticals. They will champion Data & Analytics and can confidently address Clients, Internal Stakeholders, and C-suite executives at the drop of a hat with a combination of professionalism and innate ability to tell data driven narratives.
*This role requires to be in office 3 days per week*
What You’ll Do
The Director of Social Analytics will have limitless talents to produce unique & insightful social listening reports for multiple brands as well as audience insights & crisis monitoring. The position necessitates not only deep knowledge and Data & Analytics acumen, but a drive for collaboration with Strategy & Media teams – helping envision, shape, and execute in bringing creativity to life & quantifying these results.
What You’ll Need
- 10+ years of data & analytics experience
- Strong understanding of statistical methods and analysis such as probability distributions, regressions, correlation, causation, variance, etc.
- Experience in working with media attribution models and conversion measurement
- Expertise with cross-channel marketing analytics and paid media distribution methods – Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
- Experience working in a collaborative team environment and managing junior employee output
- Experience with social monitoring tools including but not limited to Crimson Hexagon, Netbase, and/or Unmetric – Excel Master with command of Macros & VBA commands
- Considered the subject matter expert for dashboarding within their team/organization
- Visual storytelling is second nature
- Strong Experience working with SQL, Python, and/or R
- Experience working in the agency/start-up/social space, working in statistical and data analysis is a big plus
- Interpret business challenges to develop the appropriate measurement plans, goals and KPI’s, and create custom analyses to improve campaign performance.
- Manage cross-channel analysis, working with strategy, media, and creative teams to tie data and insights back to business objectives.
- Lead the use of data as a story, translating complex analytical work into easy-to-understand insights and recommendations.
- Partner with broader organizational teams to connect social media performance and behavioral data with other analytics such as digital, customer experience, website, traditional PR, and CRM.
- Develop testing strategies, segmentation analyses, and recommendations for advanced analytics capabilities for client work
- Serve as a thought leader in the analytics space for the Ogilvy Social Practice.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
Pay Range
$75,000—$180,000 USD
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.