Job ID 10076024Location Bristol, Connecticut, United States / Los Angeles, California, United States / Town of Bristol, Connecticut, United States / New York, New York, United StatesBusiness ESPNDate posted Jan. 19, 2024

Job Summary:

As a Director of Social Media, Daily Coverage at ESPN you will lead strategic initiatives for pro football, MLB, and the NHL. You will be responsible for planning and executing dynamic social media campaigns, developing both short-term and long-term strategy for the team, working directly with ESPN PR as it relates to social media matters, fostering audience engagement, and optimizing content to elevate ESPN’s digital presence. To do this, you will utilize analytics, stay informed on industry trends, and collaborate cross-functionally to ensure a cohesive brand message across platforms. This position will report into the Senior Director, Social Media.

This position is preferred to be based in CT, however may be based in CA or NY.

Responsibilities:

• Leads ESPN’s social media strategy for a range of professional sports, including (but not necessarily limited to) the NFL, the UFL, the National Hockey League, and Major League Baseball.
• Heads a task force aimed at tackling long-term strategy, scrutinizing current strategy, finding ways we can improve, and staying on top of trends to keep our group evolving and ensure that we remain the No. 1 brand in sports social media.
• Serves as the liaison to ESPN PR and needs to be comfortable dealing with controversial matters that sometime involve tough conversations with people both external and internal.
• Develops and implements innovative and engaging social media campaigns to enhance audience interaction and grow account following.
• Leads collaboration with content creators, analysts, and production teams to ensure cohesive and timely social media coverage of live events, highlights, and breaking news.
• Analyzes social media metrics and trends to optimize content performance and make recommendations for future strategies.
• Works with the Sr Director to cultivate relationships with key stakeholders, both internally and externally, to enhance ESPN’s social media presence and access to exclusive content. This includes our relationships with various execs and social counterparts at the league we cover.
• Stays abreast of industry trends and emerging platforms to recommend and integrate new features and technologies into ESPN’s social media approach.
• Collaborates with cross-functional teams, including marketing, communications, and digital content, to align social media initiatives with overall brand objectives.
• Manages a team of social media managers and specialists, providing guidance, feedback, and fostering a creative and collaborative work environment.

Qualifications:

• Minimum of 8 years of experience in Social Media or a related industry
• Minimum of 4 years of experience managing teams of people.
• Minimum of 5 years of experience using video editing software (e.g. Final Cut, Premiere)
• Minimum of 5 years of experience using photo editing software (e.g. Photoshop, InDesign)
• Proven experience in social media management, with a focus on sports content
• Demonstrated success in driving audience growth and engagement through strategic social media initiatives.
• In-depth knowledge of various social media platforms, analytics tools, and emerging trends in digital media.
• Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners.
• Strong leadership skills with the ability to motivate and mentor a team.
• A passion for promoting diversity and inclusion in sports and in the workplace.

Preferred Qualifications:

• Minimum of 5 years of experience managing large-scale social media accounts
• Minimum of 5 years of experience articulating social strategy in large meeting settings

Required Education:

• Bachelor’s degree or equivalent in Journalism, Communications, Online/Multimedia or related field

#ESPNMedia
The hiring range for this position in California is $123,000.00 – $165,000.00 per year and in New York is $128,904.00 – $172,920.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Productions, Inc, which is part of a business we call ESPN.

ESPN Productions, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.