Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

As a Global Marketing Manager for Made in USA, you will be part of a team responsible for executing against the objectives and strategies for our most pinnacle product offering.

MADE in USA is New Balance’s ultimate brand differentiator and the foundation of our Lifestyle category. It is the physical manifestation of what makes our brand unique. The Made in USA business transcends trends and showcases the most premium product, quality design and brand heritage.

This role will manage the planning, budgeting, organization, and execution for two Made in USA “Seasonal Collections” and one brand-led marketing initiative a year. They will be the main point of contact for our Creative Director and his team as well as global markets, internal cross functional teams (PR, Social, Digital, Ecomm, NB Retail) and wholesale partners. This role will focus on tracking, collecting and highlight business unit results for presentation to senior management and our Creative Director.

MAJOR ACCOUNTABILITIES:

• Manage seasonal sell-in strategy in collaboration with Creative Director and Product/ Design teams across both Footwear and Apparel
• Manage sell-out of Made in USA marketing campaigns
  • Own executional alignment to Made in USA Playbook to ensure a cohesive brand message at all consumer touchpoints
  • Manage approvals of all global and regional channel marketing strategies
  • Work cross departmentally with product, merchandising, finance and legal teams to coordinate and assist in delivering all campaign elements from planning to execution (heavy emphasis on collaboration with the legal and trademarks team)
  • Manage 360 timelines for Creative Director as well as cross-functional teams to ensure go-to-market deadlines are met
  • Manage overarching budget
• Assist with alignment on overarching “Made” platform/ creative, collaborating with European counterparts on Made in UK campaigns

REQUIREMENTS FOR SUCCESS:

• Understanding and passion for style, quality and heritage product is essential
• 5+ years experience working with a culturally relevant brand, agency, or media company preferred
• Proven knowledge of the digital and social landscape, especially emerging platforms and trends
• Budget and project management skills essential   
• Must be able to communicate effectively. Strong written, oral communication skills required
• Ability to manage multiple projects at once with attention to detail
• Proactive, adaptable and self-motivated
• Experience working with international markets preferred

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.