Full Time
Posted 9 months ago

Role Description
The Influencer Marketing Coordinator is a key member of  the Influencer Marketing division. The Influencer Marketing Coordinator will be responsible for assisting with executing influencer campaigns and ambassador programs. It’s a dynamic job. One day you may be casting talent and negotiating contracts with agents and influencers. The next, you may be working on reporting for a client campaign or participating in a brainstorm session. Thus, you’ll need to be passionate about all facets of influencer marketing in order to produce the best work. You must be a proactive employee, willing to go above and beyond, and comfortable working with internal leadership. You also must be a collaborative team player, willing to wear many different hats and roll up your sleeves and do whatever it takes to get the job done.

Responsibilities

  • Research, identify, and develop relationships with key influencers, platforms and talent agents
  • Help cast and contract influencers for client campaigns
  • Stay up to date on influencer rates and packages and assist in the development of new influencer offerings as the industry changes
  • Develop strong relationships with influencers and agents
  • Stay up to date on proper FTC guidelines for influencer promotions and ensure Socialfly adheres to any new developments
  • Assist in development of case studies for key campaigns
  • Ensure adherence to all influencer campaign budgets
  • Negotiate for the lowest rates when possible
  • Help provide insightful, data-based reporting of influencer campaigns and determine key learnings for future client and internal optimization
  • Assist with developing influencer creative guidelines
  • Collaborate with paid media team to execute whitelisting campaigns
  • Compile campaign insights and key learnings to share with clients on a regular basis
  • Liaise with account leads to ensure proper and timely client communication, reporting, info-sharing, etc.

Requirements

  • Relevant internship or freelance work experience
  • Bachelor’s degree or equivalent education/training
  • Results-focused and customer service oriented
  • Entrepreneurial spirit/highly developed problem solving and conflict resolution skills
  • Strong analytical ability
  • Strong organizational skills with the ability to juggle many moving parts simultaneously
  • Ability to work well under pressure and adapt in the face of ever-changing projects
  • Must have strong attention to detail and be a collaborative team player
  • Excellent written, verbal communication and presentation skills
  • Confident and credible with senior executives (client contacts)
  • Deep understanding of influencer marketing and social media industry, and the ever-evolving platforms.
  • Strong understanding of contract requirements 
  • Positive, team driven attitude

Additional Skills

  • Sales or brand partnerships experience
  • Strong desire to deliver the best results possible for clients
  • Proactive problem solver
  • Adaptive and able to remain calm under pressure

Job Features

Job Category

Marketing

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