Influencer Marketing Coordinator
Socialfly
Role Description
The Influencer Marketing Coordinator is a key member of the Influencer Marketing division. The Influencer Marketing Coordinator will be responsible for assisting with executing influencer campaigns and ambassador programs. It’s a dynamic job. One day you may be casting talent and negotiating contracts with agents and influencers. The next, you may be working on reporting for a client campaign or participating in a brainstorm session. Thus, you’ll need to be passionate about all facets of influencer marketing in order to produce the best work. You must be a proactive employee, willing to go above and beyond, and comfortable working with internal leadership. You also must be a collaborative team player, willing to wear many different hats and roll up your sleeves and do whatever it takes to get the job done.
Responsibilities
- Research, identify, and develop relationships with key influencers, platforms and talent agents
- Help cast and contract influencers for client campaigns
- Stay up to date on influencer rates and packages and assist in the development of new influencer offerings as the industry changes
- Develop strong relationships with influencers and agents
- Stay up to date on proper FTC guidelines for influencer promotions and ensure Socialfly adheres to any new developments
- Assist in development of case studies for key campaigns
- Ensure adherence to all influencer campaign budgets
- Negotiate for the lowest rates when possible
- Help provide insightful, data-based reporting of influencer campaigns and determine key learnings for future client and internal optimization
- Assist with developing influencer creative guidelines
- Collaborate with paid media team to execute whitelisting campaigns
- Compile campaign insights and key learnings to share with clients on a regular basis
- Liaise with account leads to ensure proper and timely client communication, reporting, info-sharing, etc.
Requirements
- Relevant internship or freelance work experience
- Bachelor’s degree or equivalent education/training
- Results-focused and customer service oriented
- Entrepreneurial spirit/highly developed problem solving and conflict resolution skills
- Strong analytical ability
- Strong organizational skills with the ability to juggle many moving parts simultaneously
- Ability to work well under pressure and adapt in the face of ever-changing projects
- Must have strong attention to detail and be a collaborative team player
- Excellent written, verbal communication and presentation skills
- Confident and credible with senior executives (client contacts)
- Deep understanding of influencer marketing and social media industry, and the ever-evolving platforms.
- Strong understanding of contract requirements
- Positive, team driven attitude
Additional Skills
- Sales or brand partnerships experience
- Strong desire to deliver the best results possible for clients
- Proactive problem solver
- Adaptive and able to remain calm under pressure