Purpose & Overall Relevance for the Organization:

The Manager, Marketplace Development plays a pivotal role in steering the data and analytics infrastructure essential for formulating and executing the comprehensive North America marketplace strategy. This position entails leading projects that establish and fortify the data infrastructure, driving decision-making based on market, consumer, and business intelligence. Through cross-functional collaboration and strategic project management, the Manager, Marketplace Development supports data synthesis and fact-based analytics to enhance efficiency and effectiveness.

Key Responsibilities:

• Data Stabilization and Tool (Falcon) Development
  • Own the central management of our marketplace data tool, implementing processes and guardrails to maintain data integrity and user feasibility, including training and development areas.
  • Ensure data source continuity through internal and external partnerships, including negotiation and management of contracts with 3rd party vendors.
  • Collaborate with the NAM DnA team to manage, automate, and stabilize data sources feeding into the Falcon tool.
  • Work with key stakeholders to identify and build visualizations, facilitating swift decision-making across commercial, product, and brand functions.
  • Create and manage the roadmap for the tool’s phased evolution.
• Data Visualizations
  • Collaborate with cross-functional stakeholders to articulate how and at what stage this data needs to be presented, creating use cases for data visualization.
  • Develop simple and complex visualizations for the commercial (Ecom/Retail/WHS) teams, as well as the Brand teams (Training, Sportswear, Running, etc.).
• Data Analytics and Strategy Support
  • Support the Marketplace Development strategy formulation process within the guardrails of the North America Strategic Business Plan, identifying strategic business opportunities shaping the future marketplace ecosystem of adidas across offline and online channels for near and long term.
  • Apply effective quantitative and qualitative methodologies and frameworks to identify and prioritize marketplace growth potential and invest/divest areas for competitive advantage.
  • Synthesize insights and provide recommendations for strategic marketplace business planning and initiatives to advance market growth.

• Project Management: Strategy Implementation and Operationalization
  • Support the formulation of scope, deliverables, and execution of key geo-specific decisions taken in the NAM Marketplace Development strategy.
  • Drive the integration of strategic marketplace plans and use cases across business units and channels, tracking and ensuring the embedding of insights into selected processes and company go-to-market milestones for near and long-term marketplace development.
  • Provide input to NAM Game Plan in cooperation with Senior Leadership and BD Strategy and Transformation PMO teams on priorities and roadmaps, including support on acceleration plans, gap plans, etc., where marketplace topics are relevant.

Key Relationships:

• Business Development & Operations teams
• Tech, DNA (Data and Analytics)
• Business Units
• Commercial/Channels
• Finance
• Global Sales strategy and key cities teams

Knowledge, Skills and Abilities:

• Solid business acumen and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis to formulate structured solutions.
• Advanced analytical skills – both quantitative (e.g., financial modelling, data analysis) and qualitative (e.g., market trends, competitor analysis). GIS/location analytic abilities and experience or knowledge of platforms such as ESRI, Alteryx, Power BI, and Smartsheet.
• Very strong communication skills – ability for executive level presentation skills
• Expert MS Excel users – advanced excel user trained and experienced in complex modelling of financials (i.e., P&L, bottom up revenue forecasts)
• Entrepreneurial – proactively defines goals and attacks them with creativity.
• Willingness to learn – a drive to learn about all aspects of the business and develop general management competency.

Requisite Education and Experience / Minimum Qualifications:

• Minimum 3-5 years of general business experience with ideally a combination of 2+ years tenure in a data analytics role in a top tier organization
• Masters or advanced degree in relevant field (preferred)
• Experience with a global apparel / consumer goods brand or retailer is preferred.
• Able to work with/lead/drive/influence middle and senior leaders across functions.
• Strong statistics / market research knowledge or user experience
• Strong communication skills – written and spoken