Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

The Atlanta Hawks marketing team is responsible for the strategy, planning, operations and execution of all revenue and brand marketing initiatives for four brands including the Atlanta Hawks, State Farm Arena, College Park Skyhawks and Hawks Talon Gaming Club. This group facilitates the development and execution of world-class campaigns and content and leverages various marketing channels to connect and motivate fans to drive ticket sales, achieve corporate partner objectives and drive generational brand affinity.

We are seeking a highly skilled Marketing Analyst to help us achieve our marketing and revenue goals. The marketing analyst will be responsible for contributing and collaborating on the execution, analytics, and insights process for marketing channels and campaigns across all brands. This individual should possess strong analytical skills and be well-versed in the intricacies and dynamics of working with data, providing qualitative and quantitative analysis, testing and measurement, report building and dissemination.

The Marketing Analyst will intimately understand the demographics and psychographics of our fans, the customer journey and drivers that influence fans to convert and engage with our brands. The Marketing Analyst will work closely with the Data & Analytics department to identify opportunities for growth and improvement using data-driven insights to optimize marketing efforts.

RESPONSIBILITIES:

• Lead marketing insights projects in collaboration with the Data & Analytics team applying a wide range of methodologies to support decision-making in marketing campaigns.
• Intimately understand objectives of all marketing campaigns and work with project managers to set goals and benchmarks, while working with data and analytics department to measure, track and report on key performance indicators across marketing channels including but not limited to social media, email, mobile app, web, SMS, digital and traditional advertising.
• Partner with data and analytics team to design, build and maintain marketing channel reports and campaign dashboards resulting in marketing insights and overall recommendations.
• Obtain and ingest reports from marketing channel partners across digital and traditional marketing channels to report on overall campaign performance and ensure accurate delivery of data and ad buys.
• Audit, administer and manage analytics platforms including Google Tag Manager and Google Analytics.
• Develop and maintain testing strategy to include deploying a combination of A/B and multivariate tests for campaigns including email, web and mobile.
• Intimately understand our fans and Atlanta DMA to identify critical customer segments to pursue and optimize customer journeys.
• Create targeted audience segments and marketing lists for email, social and mobile app campaigns.
• Create campaign recaps and reports to be shared with internal and external stakeholders.

REQUIRED EXPERIENCE & KNOWLEDGE:

• 3-5 years of experience in marketing analytics, preferably with an eCommerce brand, sports team, or ad agency.
• 3-5 years of experience with Salesforce Marketing Cloud, Tableau and Datorama strongly preferred.
• Proficiency in one scripting language (SQL or R preferred).
• Deep understanding of Scarborough Research Data.
• Demonstrated knowledge of survey design and analysis methodologies.
• Expertise in Google Tag Manager and Google Analytics, up to date in all Google certifications.
• Experience utilizing digital marketing and analytics platforms to access and manage reporting (i.e., Adobe Analytics, Google AdWords, Native and Third-Party Social Media analytics).
• Experience with A/B and multivariate testing and multi-channel (online and offline) attribution.
• Ability to work with data visualization software (Tableau and Datorama strongly preferred).
• Ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment.
• Exceptionally strong interpersonal and communication skills.
• High level of business acumen, creative problem-solving abilities, and professionalism.
• Ability to interact with and present to senior-level executives and partners.
• Tremendous teamwork and collaborative spirit coupled with the ability to work independently.
• Independent, self-motivated, data-driven, and innovative.

EDUCATIONAL BACKGROUND:

• Bachelor’s degree, preferably in business, marketing, mathematics, or related field.

PHYSICAL REQUIREMENTS:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to work non-traditional hours, which may include nights, weekends, and holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!