Job description

The Mom Project is excited to partner with Etsy in their search for a Social Media Coordinator!

JOB DESCRIPTION

Etsy is seeking a Social Media Content Coordinator to support brand storytelling across Etsy’s global social media channels, with a focus on discovering and tracking exceptional stories, sellers and creators from the Etsy community.

The Social Content Coordinator will work closely with social channel leads, as well as marketing team partners, to source, track and manage compelling stories and UGC content from Etsy sellers and buyers, discovering new Etsy shops, social video and UGC content that elevates the Etsy brand and small business owners.

The Social Media Content Coordinator will be responsible for:

• Managing a shared database of Etsy seller and buyer stories, proactively sourcing and tracking new shops and stories for potential features across channels
• Researching and documenting Etsy seller and buyer stories, synthesizing key information from multiple sources and teams
• Partnering with social channel owners to source a steady flow of UGC social content for TikTok, Instagram, Facebook and other channels
• Coordinating with sellers and/or buyers to develop co-created content, manage content rights, and other requests, as needed
• Working with marketing team partners on thoughtful and purposeful syndication of seller stories and other existing content across channels
• Identifying, vetting and repurposing existing UGC content, shops, and/or products, that align with Etsy’s values and standards for Etsy’s global brand and international channels
• Surfacing new story ideas and opportunities to the team, informed by social media trends, industry news, and competitive insights

The Social Content Coordinator will demonstrate:

• 1-2 years of supporting social media content creation and execution for a brand or publisher
• Experience researching, organizing, and managing a variety of information and data through spreadsheets, databases and/or CMS tools
• Experience writing clear, concise copy and the ability to distill compelling narratives and storylines that align with Etsy’s brand values
• Strong attention to detail and an organized, proactive approach to day to day projects and responsibilities
• Extensive knowledge of the social media landscape and broader trends, possessing an awareness of the difference between successful consumer and brand content
• A keen eye for merchandising and art direction as well as a passion for unearthing and transforming community stories into engaging social content
• Ability to work both independently and collaboratively to execute new ideas and projects
• A passion for supporting small businesses, creativity and craftsmanship